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Era 3 · Traffic economics: affiliates and processing

1996–2026all WebPower trademarks canceled (the last on July 31,…

iFriends

Web Power

One of the early paid live video chat services: the customer pays for minutes, the host gets a share of revenue (from 50%, according to the company's claims), and the platform takes on the customers, billing, and weekly payouts. It belonged to Florida-based WebPower, Inc. and has been visible online since November 1998. All its trademarks have been canceled (the last in 2026), and the current status of the business is not confirmed; in 2015–2019 WebPower, Inc. was involved in a patent case over streaming video.

Founders Allan Hadhazy, owner of WebPower, Inc.
Domains ifriends.net · ifriends.com · webpower.com · clickcash.com
webcammicropaymentsrevenue-shareaffiliateadult-industrycreator-economy

In brief

iFriends was one of the early paid live video chat services on the web: the customer pays for minutes of conversation, the presenter (the "host") gets a share of revenue, and the platform takes on the customers, billing, and payouts. Its owner is the Florida company WebPower, Inc.; the service operated under the name Intimate Friends Network since at least November 1998. This is part of the prehistory of the creator economy: a contractor model with a 50% share and prices set by the performer was already working in 2001–2003. The story is also useful as a correction to myths: the "1996" of retellings is the year the Web Power web studio was founded, not the launch of the webcam service, and the documents found contain no per-second billing.

How it started (the founders)

The founder and owner is Allan Hadhazy, a public business figure. According to his own biography, he studied economics and computer science at the University of Illinois, worked at the Institute for Econometric Research from 1990 to 1995, and in 1994 launched Mutual Funds Magazine there; he calls the magazine's site the first major consumer financial service on the internet and says the company was sold to Time Warner a few years later for about $80 million. The amount is a self-description with no independent confirmation estimate. By the end of the 1990s, according to the same biography, he had made minority investments in Netscape, Yahoo!, and Excite estimate.

The archive confirms an indirect link: the webpower.com home page of December 20, 1996 lists among the company's projects "Mutual Funds Online, the pioneering personal finance site from Mutual Funds Magazine." Web Power itself in 1996 was not a video chat but a web studio for membership-based internet services: alongside sites about golf, Florida real estate, and procurement in Broward County, the portfolio includes an adult link directory and Click-Ca$h, described as a network for promoting sites. The application for the WEBPOWER trademark was filed on April 24, 1996. There is no webcam service in the portfolio either in December 1996 or in April 1997.

The first public trace of iFriends is a snapshot from November 11, 1998: "Intimate Friends Network," with a blurb from the Persian Kitty directory calling it the hottest new site of the year. In 2011 the company named 1998 as its founding year, and the register gives February 1, 1998 as the trademark's date of first use. Judging by the portfolio, the first idea was not a webcam service but a general network for dating and socializing, built on top of the traffic machine that was already running (Click-Ca$h) estimate.

Year-by-year timeline

Lesser-known but significant facts

  1. "1996" is not iFriends. The date April 24, 1996 refers to the WEBPOWER trademark for the web studio; the IFRIENDS trademark was filed on February 10, 1999, with a first use date of February 1, 1998.
  2. In 2001 the service sold not only flirting but also live experts. The home page has a list of categories covering taxes, programming, tutoring, elder care, and video résumés, plus paid premium expert rooms, with a pitch asking visitors whether they had a webcam and knew everything, and inviting them to earn money from what they know. This is a storefront, not proof of demand: the documents do not show how much the expert rooms brought in estimate.
  3. The affiliate network is older than the service itself. Click-Ca$h is already listed in Web Power's portfolio in December 1996; in 2011 ClickCash.com is the iFriends affiliate program, and URLs from 2010–2019 show the RevShare, PPS, and PPFS modes fact for Click-Ca$h in 1996 and ClickCash in 2011; what PPS/PPFS stand for unverified.
  4. The payment timer lived in the browser. According to a 2003 public description, time was tracked on the customer's side, with a report to the server every 60 seconds; payment logic tied to a browser window is an architectural weakness to which, according to the author, the company did not respond estimate.
  5. A payment circuit of its own grew up around the video chat. The CLICKCASH (affiliate tracking) and WEBPOWERFX (debit cards, 2008) trademarks and ClickCash as a separate brand show an attempt to keep traffic, billing, and possibly payouts within a single group estimate.

Legend vs. the record

The first growth lever

The lever was the offer to the host (the platform brings in the customers, handles the billing, and pays out every week) plus its own affiliate network that brought in traffic: the host brings the broadcast and gets 50% of sales, while the platform takes on everything a performer would find hard to do alone. The offer was backed by figures from the advertising: a claimed tens of thousands of customer sessions a day, some hosts earning over $4,000 a week part-time, and host prices of $2–9 a minute. The arithmetic, assuming a 20-minute session: at $2–9 a minute that is $40–180 in revenue, and with a 50% share the platform keeps $20–90 estimate.

The "$300 million a year" figure is not company data but an estimate by the author of a 2003 mailing list post, built on his own assumptions (200–300 simultaneous paid sessions, $2–4 a minute, a 50% share), so it cannot be taken as turnover rumor. For a sense of scale: 20,000–50,000 sessions a day at $10–40 of average revenue give from $73 million to $730 million a year, a range too wide to confirm or refute the figure estimate. The second component is traffic: since 1996 Web Power had its own site promotion network, Click-Ca$h, which in the 2010s sold iFriends on RevShare and PPS terms.

The paired story

The pair is LiveJasmin (Docler Holding). The shared plot: a webcam model in which the customer pays for time and the performer gets a share.

Parallels today (projects from the catalog)

What a builder can take from this in 2026

  1. Payouts to the performer are part of the product. On top of the broadcast itself, the iFriends platform sold the host customers, billing, and a weekly payout. If you run a contractor marketplace, make the payout schedule and the cash-out threshold public from day one.
  2. Count time on the server. Payment logic tied to a client-side timer leaks revenue. Today, for any metered product (minutes, tokens, seconds of calls), the counter should be on the server, with a signed heartbeat.
  3. The performer sets the price; the share is fixed. The performer's own prices plus a 50% share is a simple scheme that is easy to explain; test it on your market by checking what the platform will keep at a real average session.
  4. An affiliate network is a separate asset. Click-Ca$h existed before the service and ran alongside it into the 2010s: if you buy traffic, consider whether your tracking could become a separate product.
  5. Do not name your launch date after the first document you come across. A trademark application and a launch can be years apart: in your public company history, rely on what the customer can see.

Discrepancies and what we could not verify

Sources (primary first)

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The same thing, about today

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